Combining the best of boutique hotel quality with the authenticity of short-stay rentals

Bob W. was founded by Niko Karstikko and Sebastian Emberger in Helsinki, Finland. They are providing a smarter and more sustainable alternative to traditional hotels and short-term rentals, with each apartment featuring bespoke local design and technology. The company's proprietary tech and apps ensure a seamless digital front desk experience, backed by robust customer service and the 'marketplace' for a truly local experience. This allows them to operate large properties with hotel-like amenities without requiring the staff. Bob W is committed to local design and sustainability, partnering with local brands, artists, and manufacturers, aiming for climate net-neutrality, and actively advocating transparency in the hospitality industry. Since launching in 2019, Bob W has rapidly grown, opening 20 new properties in 2023 alone, and now operates 36 aparthotels with over 1,000 apartments live in 10 countries and 17 cities across Europe.

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