From our first meeting with CEO and co-founder Antoine Puymirat, we were struck by the company’s focus and pragmatism. Rarely do you encounter a leader and team with such a clear vision and well-defined steps to achieve it. Planity has secured a leading position in France through hardcore, focused execution.

Planity's product allows beauty businesses to digitize their operations, offering an all-in-one system that covers bookings, payments, inventory management, and other core features. These tools save salon owners time while reducing the impacts grey economy by digitizing payments.

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In addition to its comprehensive SaaS platform, Planity offers a sleek, consumer-facing booking platform without transaction fees. This feature significantly adds value for Planity’s customers, evidenced by over 10 million bookings per month and a 16% increase in salon partners' turnover. This rapid growth and multi-faceted product development reflects Antoine and his team’s meticulous and strategic approach.

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What sealed the deal for us was combining this robust product with a methodical sales strategy led by industry veterans. The consistent execution, attention to detail, and strategic customer acquisition and product enhancement might sound simple in theory but are incredibly challenging in practice. Planity has embraced this challenge, finding beauty in the mundane aspects of execution.

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For these reasons, we are proud to back Planity and be of small support for their continued leadership in France and expansion into new markets. We can’t wait to see what Planity achieves next!

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